So this guy rocks up and tells you in your face your shop will fail. Well at least he also provides some solutions to such a scenario.
This set of points is designed to help you critique a design, specifically for ecommerce websites, to make them perform at their optimum, to help with usability and inevitably increase sales and conversions. Each point may or may not be relevant to the design you are working on so use them purely as a guide and point for discussion. Time and budgets may also play a part in the design process so all these points may not be actionable.
Check out the full article at thefloatingfrog.co.uk.